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Coture Conversations New Season!

Coture Conversations New Season!
New Season Has Arrived!

BDE Music Network

Wednesday, May 18, 2016


ACMD: We got one of the hardest working young moguls out of Chicago here. A very good friend with an amazing spirit. Let em know who you are bc we here at Apex Coture know you.

ST:  Appreciate the love fam. This ya boy Sheist T Da M.V.P (The most valuable producer, give ya record a booster). I am CEO and founder of On The Run Entertainment and owner of On The Run Studios. Three years ago I was nominated for Record Producer of the Year at the 32nd Annual Chicago Music Awards along with:  Kanye West, Young Chop, John Blu, Rico Lumpkins and others. I am also a graduate of Columbia College Chicago.

ACMD: Last time we saw one another we were at the Lil Durk event here in Orlando. As I see you been grindin hard since then you got the star studded dope new album. Tell us about it and who's on it..

ST:  My new album F.E.A.R (False Evidence Appearing Real) is my best work thus far. It's been a long time coming... I didn't want to put anything out there that I wasn't 100% confident with. I was presented with the opportunity to work with the King of Pop, Snoop Dogg, Waka Flocka, Bo Deal, Do or Die, Crucial Conflict, Psychodrama and others. God is good!

ACMD: Congrats! Man that's crazy! How were you able to pull that off?

ST:  Thanks bro! I been grindin hard over the last 10 years and created opportunities for myself. My homie Bo Deal of Brick Squad plugged me with Waka Flocka and it was a wrap. My demo got in the hands of somebody who owned the rights to some of Michael Jackson's music and I was asked to sample one of those songs. 

ACMD: I mean you got legendary artists to rock with you. It's way too dope too. Been bangin it. How'd it feel to work with Chicago legends Do or Die and Crucial Conflict?  

ST:  It was a blessing! I remember bumping Do or Die when I would get ready for school. I used to write down Crucial Conflict's lyrics and spit em back. I sent my homie Dawreck of Triple Darkness a beat and next thing I know, he had the whole west side on the track. I was like stop playin wit me! Lol I was in complete shock. Do or Die and Crucial Conflict are real down to earth people. They always show love whenever I see them.

ACMD: What was it like workin with the boss of em all BIg Snoop Dogg?

ST:   I actually didn't get to work with Snoop Dogg in the studio. My homie K.I. had a plug thru Capital Records and he sent us Snoop's lyrics. I produced the track around his vocals. Even though I didn't get to work with Snoop personally, I am still honored to have him on my album.

ACMD: How did you come of with the concept for the album?

ST:  I've always felt like I was feared in the music industry. People don't like to be out shined. Music is a competitive business and I've always played to win. I came across an acronym for F.E.A.R and it struck a light bulb. 

ACMD: So what's next for you? I'd imagine this is opening up major doors for you..

ST:  I've been blessed. I got a bunch of video shoots coming this summer for songs off my album. I've been touring over the last couple of years and I'm in the process of putting together my own tour. I have a newest artist, Lord Reign, droppin her debut EP Hi 5ive this month. I'm also in the process of recording my next project The Passion of Sheist. Got a lot on my plate. 

ACMD: Well we appreciate you taking the time out to chop it up with us. Throw them shout outs and let em know what magazine you been rockin with!

ST:  I wanna send a S/O to my homies OTR, APE, J-Dubb, Do It Right, PC Da Southboy, Scarbone, J.U.D., I Coe, Social Menace, Bird's Eye View Productions and everybody that's been rockin wit me. RIP Chance! Big ups to Apex Coture Magazine for the support! Salute!

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