(Los Angeles, California - January 23, 2017) After more than a decade of lending her unique fashion forward sensibility to icons such as Lauryn Hill, Usher, Patti LaBelle, Jay-Z and Ciara, stylist/ fashion designer/ interior designer Tameka Foster Raymond is launching a new and exciting venture that makes a bold statement with fatigues and camouflage certain to get everyone in formation. And with her chic new fashion line Cult de Jour, the seasoned style maven has found herself back in the spotlight with a unique blend of the old and vibrant splashes of the new. The line’s shining centerpiece is its custom vintage military jacket, embellished with colorful embroidered patches and shimmering sequined designs, has already been seen on the backs of celebs such as Kevin Hart, Nene Leakes (The Real Housewives of Atlanta, Celebrity Apprentice), Shaunie O'Neal (Basketball Wives), Evelyn Lozada (Livin’ Lozada) and Black Thought (The Roots.)
The line takes a couture approach to a venerable American standard: the military issue jacket. “I have always had a love for military style clothing,” explains Tameka of the line’s inspiration. “My father would incorporate basic battle dress uniform shirts, long johns and hats into his casual style.” Taking cues from her father’s dapper fashion aesthetic, she has developed a style quotient all her own with Cult de Jour. Using military field, bomber and shirt jackets as broad canvases, garments associated with discipline and valor, the line succinctly and cleverly captures the American spirit of individuality and rebellion. Tameka is no newbie to military style, Almost 20 years ago she was decking her clients out in military jackets as seen in music videos like The Fugees "Fu-Gee La", "Ready or Not" and Usher's "Yeah"
Festooned with popular counter cultural punk and rock notions and iconic symbols like the Rolling Stones lips, the logos of punk legends The Clash and Blondie, and the likeness of rock God Jimi Hendrix, the jackets come in variations such as weathered camo print and the standard olive green. While many of the jackets come embroidered with military regalia, no two pieces are the same. Keeping with the theme of individuality, Cult de Jour’s jackets are made to order - customized to fit each customer’s distinct persona. As the line owes a great debt to military garments, Cult de Jour intends to donate a percentage of the proceeds from sales to select Veterans organizations including Black Veterans of America, Iraq Veterans Against the War, and Veteran's for Peace as well as Tameka's non-profit organization Kile's World.
Cult de Jour jackets come in eight different styles, feature an assortment of 7 to 12 customizable embellishments (including faux fur collars, embroidered patches and elaborate sequin designs), and are available in men, women and kids sizes.
Order your own customized Cult de Jour Jacket now
"Today, the stylish mother is focused on her new baby, and its name is CULT de JOUR. This modern vintage brand delivers custom-designed military jackets to its followers and fans."
"Camo is hot for 2017! All of our favorite stars have been slipping on army inspired jackets and separates with a twist (think neon, patches, or tailored silhouettes). Tameka Foster started her own line, called Cult de Jour! All of her jackets are decorated with fun patches. Love!"
About Tameka Foster Raymond:
The Oakland, California native was bitten by the fashion bug quite early in life. At the hem of her Aunt Sadie, Tameka developed a profound appreciation for the craft of cultivating style. Her aunt’s fashion boutique, Eureka High Quality, served as a de facto crash course in understanding fine details like silhouettes, the art of mixing prints, color blocking, and stitching. Tameka's intrigue and appreciation developed into a burgeoning passion as she enrolled in studies at the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles. Pursuing her passion with fervor, she landed a runway dresser gig with the lauded Giorgio Armani line while still enrolled as a student at FIDM. This solidified Tameka’s pursuit of a career in the fashion industry,
With an unparalleled panache, it didn't take long for Tameka began carve a niche for herself. After college, her work with Lauryn Hill sent ripples throughout the fashion community and cemented the budding recording artist as a style icon in the making. Credited with establishing Lauryn Hill as a fashion savvy anomaly in hip hop and effectively distancing her from her peers in this respect, Tameka’s work with Lauryn was flaunted on the covers of magazines such as Harpers Bazaar, Esquire, GQ, Rolling Stone, The Source, Vibe and Details. She also styled Lauryn for the photo shoots used for her landmark, multi-platinum, Grammy winning album The Miseducation of Lauryn Hill.
"Working with Lauryn taught me a lot,” says Tameka. “She shared a very important piece of advice with me once, saying that in fashion less is more. I have always agreed with that fashion philosophy in both my professional and personal life.” After accompanying Lauryn on European and U.S. tours, music videos, awards shows and television appearances surrounding the album, Tameka was unequivocally earmarked as an in-demand stylist. She stopped red carpet traffic by draping Grammy winning vocalist Toni Braxton in the risque, headline grabbing “barely there” Richard Tyler dress for the 43rd Annual Grammy Awards ceremony. Tameka also successfully transitioned R&B crooner Usher from boy next door to debonair ladies man by furnishing a mature, yet metropolitan savvy look for his pivotal and wildly successful 8701 and Confessions periods.